Homepage Mistakes That Quietly Kill Leads
The homepage is not your brand story. It is the first answer to 'can you do this job, near me,.
The homepage is not your brand story. It is the first answer to 'can you do this job, near me, soon.'
This is written for Alberta operators, in Canadian English, by Seal Grow. No guaranteed rankings. No fake reviews.
Sliders and auto-play
They delay the phone number. Cut them.
Vague headlines
'Quality you can trust' is not a service. Name the job and the city.
No next step
One primary button. Call or quote. Not six.
Proof below the fold
Reviews and real photos belong next to the offer.
Want this done without a 40-page proposal? Book a 20-minute fit call. We will tell you if our web design work fits, or if you should stay put.
What we will not do
Guarantee Google positions. Stuff keywords into a business name. Build doorway pages for towns you do not serve. Hide ownership of the domain or the files.
Next step
Send the live URL (or the idea) and the job you want more of. We will recommend a fixed next step in CAD — or an honest no.
Request a free audit. Service detail lives on /services/web-design.
Frequently asked questions
How long should a homepage be?+
Long enough to prove the offer. Short enough that the button is obvious on a phone.
Do I need video?+
Only if it loads fast and has captions. A still photo of the work is often better.
Should every service be on the home page?+
The top three. The rest get their own pages.