
Landing Page vs Homepage for Google and Meta Ads
Landing page is a 7.7K Canada search. Sending ads to the homepage is still the most expensive habit we.
Landing page is a 7.7K Canada search. Sending ads to the homepage is still the most expensive habit we see.
This is written for Alberta operators, in Canadian English, by Seal Grow. No guaranteed rankings. No fake reviews.
Message match
The ad promised one job. The page should repeat it.
One offer
Book, quote, or audit. Not the whole sitemap.
Tracking
A thank-you page and events, or you are buying clicks.
Want this done without a 40-page proposal? Book a 20-minute fit call. We will tell you if our landing page design work fits, or if you should stay put.
What we will not do
Guarantee Google positions. Stuff keywords into a business name. Build doorway pages for towns you do not serve. Hide ownership of the domain or the files.
Next step
Send the live URL (or the idea) and the job you want more of. We will recommend a fixed next step in CAD — or an honest no.
Request a free audit. Service detail lives on /services/landing-page-design.
Frequently asked questions
How much does a landing page cost?+
Typically $1,500 to $3,500 in Calgary for copy, design, form and tracking.
Can I reuse one page for every ad?+
You can. You will waste spend. Match the offer.
Is a landing page the same as SEO?+
No. Ad pages are narrower. See [landing pages that convert](/blog/landing-pages-that-convert-paid-traffic).